Brochures are more informative than business cards and flyers, and are used to:
Promote your product, services, and offers: branded handouts can be of great use for letting people know about you, incorporating both text and images.
Do you know why they are better than a PowerPoint presentation? The brochure will remain on the coffee table in your potential client’s office while the PowerPoint presentation will be shut and forgotten after reading.
Create event awareness: if you are organizing an event, just let people know by distributing brochures. You kill two birds with one stone: they are informed and are knowledgeable about your brand.
Enhancing your brand: sounds a little obvious but still should be mentioned. If you have an attractive brochure design – you are not “just another company”. You will be remembered.