You might have heard that printed branded materials have fallen into oblivion. Nah-ah. The leading representational system of people is still seeing, so a well-designed and catchy brand appearance can make your company recognizable among hundreds of others. Just by using this you can anchor your company’s image in people’s minds.
Business card design
Don’t you expect people to write down your email on their smartphone when meeting them at a conference? Definitely not. Nor they will keep a piece of paper with your contacts. A unique business card is another pair of shoes. They are both ways to exchange contacts and make an impression. And, moreover, to show your status. Just remember the “American psycho” movie and book.
Marketing and promotion could be hardly thought of without flyers. Their seeming simplicity and laconism are the result of hard work. Information about the company and its services should be compelling and crystal clear. Moreover, the overall appearance of the flyer design has to be outstanding not to be thrown in the trash bin. And we know how to make your customers keep and read them.
Brochures are more informative than business cards and flyers, and are used to:
- Promote your product, services and offers: branded handouts can be of great use for letting people know about you, incorporating both text and images. You know why they are better than a PowerPoint presentation? The brochure will remain on the coffee table in your potential client’s office while the PowerPoint presentation will be shut and forgotten after reading.
- Create event awareness: if you are organizing an event, just let people know by distributing brochures. You kill two birds with one stone: they are informed, and are knowledgeable about your brand.
- Enhancing your brand: sounds a little obvious but still should be mentioned. If you have an attractive brochure design – you are not “just another company”. You will be remembered.